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Thedink Pickleball
Pickleball style is still up for debate. Some players are in repurposed gym clothes. Others wear old tennis gear.
And on some teams, pros are handed their uniforms the day before their matches without much say in how it looks or feels.
But not the St. Louis Shock.
Ahead of the MLP Orlando, the team worked directly with MUEV to shape the look and feel of their on-court apparel.
It’s a fresh approach from a brand that’s been focused on bringing function, style, and player feedback into every design.
We got an exclusive behind-the-scenes look at how it came together.
Pickleballers are so diverse that it’s tough to pin down pickleball ‘style’
Generic activewear, ‘merch’ and repurposed apparel rule the courts
BTS with the STL Shock offers a peak at MUEV, a brand creating thoughtfully designed apparel rooted in the sport pic.twitter.com/Vo1RbpFm9K
The Shock players were brought into the process weeks ahead of the season opener. They gave input on fit, performance, and aesthetic. They saw concept boards and samples before anything went into production.
Founder Chris Rork and his team didn’t just collect notes. They used them.
Read more about MUEV's partnership with Major League Pickleball's St. Louis franchise:
MUEV Named Official Uniform Partner of the St. Louis Shock
MUEV is now the official uniform partner of the St. Louis Shock, bringing performance gear and off-court style to the MLP team.
The Dink PickleballAlina Leontarakis
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