The pickleball paddle market is heating up, and it's not just the usual suspects anymore.
Golf brands are making a serious play for the sport, while established paddle manufacturers continue to expand their lineups.
Callaway just teased a paddle release on Instagram, and there's serious buzz that Ping might be joining the pickleball paddle game too, says Zane. Mizuno already had five paddles USAP approved last year. And PXG is in the mix already, too.
The question everyone's asking: will these golf brands succeed where tennis companies struggled? Head, Wilson, and Babolat all tried to break into pickleball paddles with mixed results.
- Golf brands bring manufacturing expertise and massive distribution networks
- They're entering a market that's already crowded but still growing fast
- Brand loyalty from golfers could give them an edge that tennis companies didn't have
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